It’s Not Just How You Say It, It’s The Words You Use, Too!

One of the biggest challenges when talking about energy efficiency is explaining your product in easily understood terms without, making the consumer’s eyes glaze over with industry jargon. This is easier said than done, but lucky fo us we love words, and will make every effort to make certain we’re using the right ones.  One resource that’s proved invaluable is this newly released report by Shelton Grp.

If you’ve been looking for idea on how to best use your industry buzzwords in a way that users will relate to, this is a great place to start!


WattzOn Labs is always innovating ways to engage people to save water and energy. It showcases the WattzOn products under the WattzOn Labs private-label. We don’t market these products, but use this small-scale direct-to-consumer experience to constantly evolve and learn. Then we apply the findings to the rich, private-label products used by all our customers at WattzOn.